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Robertadund

22 Jul 2025 - 12:15 pm

When wildfire ripped through Hawaii’s Maui last August, the impact was devastating: a whole town reduced to ashes, more than 100 lives lost. The inferno was described as the “largest natural disaster in state history.”

But some on Instagram suggested, without evidence, there was something much more nefarious at play.
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Health influencer @drmercola suggested to his 504,000 followers whether, while the media focused on climate change, the fires might have been deliberately set to “to facilitate a land grab” to make the area a “smart city” — referring to a technology-focused urban design idea.
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A natural parenting influencer, whose Instagram page is filled with soft-focus pictures of herself against pretty pastel backgrounds, implied to her 76,000-strong community that Hawaii’s wildfires were started by “directed energy weapons” — systems which use energy such as laser beams.

These posters are all wellness influencers — a loosely-defined umbrella term for a wide range of accounts including yoga, lifestyle, fitness, alternative health and new age spirituality.

While conspiracy theories about the Hawaii wildfires spread across the internet last year, it may seem surprising they were also seized upon by part of the wellness community.

But for years there has been a merging of wellness, disinformation and conspiracy, as a subset of influencers use the backdrop of aesthetically pleasing, pastel-colored posts to spread much darker messages, weaving together alarming conspiracy theories with calls for users to buy their supplements or services.

This phenomenon exploded during the pandemic, when anti-vax sentiment took hold in large parts of the wellness community. As interest in the pandemic waned, experts say some wellness influencers have latched on to climate change to galvanize followers.

Their concern: Those influencers — some with hundreds of thousands of followers — are exposing new, and younger, audiences to a slew of misinformation and undermining efforts to tackle the climate crisis.

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22 Jul 2025 - 09:59 am

Extreme views can give influencers higher clicks, more audience and a more lucrative brand, Caulfield said, so the incentive is clear to steer towards those ideologies. “And the sad thing is that, the more it becomes about ideology, the harder it is to change people’s minds, because it is about belonging to a community.”
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There are strategies to counter the misinformation, though. It’s important to do it in a respectful and constructive way, even when it comes from influencers some may dismiss as “frivolous,” Caulfield said. “Pre-bunking” can also help, he added — getting out ahead of the misinformation, and making people aware of the tactics used to push it.
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For others, the focus is much more on the other platforms hosting these influencers. Hood is pushing for more clarity on climate policies, and for measures including bans on amplifying and monetizing content that clearly contradicts climate science.

He also called on regulators to take a hard look at the products and services being sold on Instagram and other platforms. “It is the Wild West,” he said.

Meta, which owns Instagram, declined to comment. The company has policies to counter misinformation, including international teams of fact checkers which evaluate climate science content. When they rate posts as false, they can reduce distribution and add warning labels, and accounts that repeatedly offend can lose the ability to advertise or monetize.

But for experts like Hood, there is simply not enough being done to tackle a problem with such alarming implications.

As the climate crisis continues to fuel more frequent and more severe extreme weather events, it is creating perfect conditions for climate denial and misinformation to flourish across these parts of the wellness community.

“The dark side of wellness has always been there. It’s just now we see it,” Simmons said.

Claytongum

22 Jul 2025 - 05:31 am

Cecile Simmons, a trained yoga teacher, was surprised when many of the wellness accounts she followed started posting about climate change. “It just started popping up in my feed and I thought OK, that’s interesting, now that COVID is ‘over’ they’re diversifying the narrative,” she told CNN.
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Simmons, also a researcher at the Institute for Strategic Dialogue, a UK-based think tank focused on disinformation, started digging. She pored over more than 150 wellness accounts, most of which had between 10,000 to 100,000 followers. All offered wellness advice, sold related products and promoted some form of misinformation.

The claims Simmons found were sweeping and varied, ranging from outright climate denial to attempts to undermine climate solutions by portraying them as part of a global plot for control.
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Some focused on deadly extreme weather events, saying they were orchestrated by the government, or that malign global forces were modifying the weather. Others claimed climate policies were a plot to control people’s lives, bodies and diets. A small section of new age accounts asserted that climate change was the result of a disconnection with forces in the universe.

Rejecting climate action may seem counterintuitive for wellness influencers, who often focus on nature or evoke bucolic visions of the past. But when you have insight into this world, it tracks, Simmons said.

A strong thread of individualism runs through wellness accounts, alongside a deep distrust of authorities. “They emphasize individual solutions to collective problems, and they sell wellness as a response to climate anxiety,” she said.

Many of these influencers maintain they are merely speaking truth to power. It’s a theme of @truth_crunchy_mama account, who calls herself a “truth teller.” The person who runs the account did not respond to CNN’s request for comment.

Some even say they accept the human-caused climate crisis.

Joseph Mercola, the man behind the @drmercola Instagram account, told CNN that “humans are absolutely impacting the environment and the climate.” When asked about his comments on Hawaii’s wildfires, he said he accepts the consensus that dry conditions and strong winds fueled the blaze. “It was never stated that it was definitely intentional,” he said, “although some have speculated that is a possibility.”

His climate posts are often framed in this way, not making definitive claims but rather asking questions like: Is the idea of eating insects “part of globalists’ ‘green agenda?’” Or advertising guest posts suggesting the “war on climate change” follows “the same playbook used by nefarious individuals who lust for complete power over the citizens.”

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22 Jul 2025 - 05:03 am

The Goodsons didn’t start out intending to build a home. The couple scoured the southern Maine housing market for nearly two years, striking out time after time.
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“We put in offers on probably half a dozen houses well over asking and were perpetually beat out by people who were paying cash, coming up from Boston or New York,” Goodson said. “The housing stock was nonexistent, to say the least.”
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House-hunting in cities comes with the same problem. When Tim Buntel and Cynthia Graber started looking for homes in Somerville, Massachusetts, they kept finding condos listed for far more than they were worth.

“They were often very expensive, and they were flips,” Graber said. “Developers come in, they take old properties and do a lot of things that are pretty in their eyes. And it’s really crappy quality.”

Massachusetts is one of the costliest states in which to buy a house. The greater Boston market has remained stubbornly expensive, with low inventory clashing with high demand.

Graber and Buntel eventually found a property with an old cottage they considered renovating. But after several sky-high quotes from architects, they decided to demolish it and build a new home with Unity.
“It was more flexible for our (urban) setting,” Buntel said. “Bringing the panels in on a flat pack and assembling them here was just more feasible, given the constraints of the streets and the neighborhood.”

Unity Homes started with the intent to offer quality, sustainable homes at a lower price point than the bigger custom homes built by its parent company, Bensonwood. The final price can range widely depending on how big the customer wants to go, or whether it comes with features like a porch or a garage – anywhere from $300,000 for its smallest home up to $900,000 or just over $1 million for its biggest builds. BrightBuilt’s houses range from $275,000 to over $2 million, Meyer said.

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22 Jul 2025 - 01:03 am

You can walk between the Louvre and the Guggenheim in this new art district
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Right now, if you’d like to visit the Louvre and the Guggenheim in one day, you’d need to cross international borders.

But with Abu Dhabi’s long-awaited cultural district on Saadiyat Island nearing completion, by the end of the year, you’ll be able to walk between them.

The new cultural district will feature international outposts of the world-famous Louvre and Guggenheim museums, along with other institutions, including an immersive digital art space from teamLab and a natural history museum.

“Many places around the world have fantastic cultural institutions; many of them are much older than these. But I think the proximity of all of them is what makes this quite special,” says Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism in Abu Dhabi.
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The project is piloting a network of “cool paths,” which implement nature-based shading techniques, to allow visitors to navigate between the museums and cultural sites on foot, says Al Mubarak.

The multi-billion-dollar, 2.43 square kilometer museum complex is one of the largest cultural investments of its kind in the world, and its design — by “starchitects” like Jean Nouvel, Frank Gehry, and Norman Foster — is expected to be as much of an attraction as its artworks.
Dr Peter Magee, director of the Zayed National Museum, currently under construction, describes the district as “a constellation of stars” illuminating the region’s history, culture, and art.

The project broke ground in the mid-2000s and has not been without controversy. Human Rights Watch raised concerns about conditions for migrant workers, which were refuted by Abu Dhabi’s Tourism Development and Investment Company (TDIC), which was overseeing the project. Others have questioned whether the Unites Arab Emirates’ censorship laws are aligned with the values of the Louvre and Guggenheim.

But Abu Dhabi will be hoping the complex, which will have more than 1.7 million square feet of space across its five main institutions, will become a world-renowned tourist destination in the same way as Hong Kong’s 98-acre (40-hectare) West Kowloon Cultural District and Berlin’s 21-acre (8.6-hectare) “Museum Island.”

As several of the museums prepare to open later this year, take a look at what to do in Saadiyat Cultural District.
Abu Dhabi’s science-focused museum explores the 13.8-billion-year story of our universe, complete with a research center. When it opens later this year, the 35,000-square-meter (377,000-square-foot) museum will be the largest of its kind in the region.

Its star attraction is Stan, the world’s most complete Tyrannosaurus rex skeleton, which was purchased for $31.8 million in 2020. The 67-million-year-old fossil will be on display alongside the Murchison meteorite, which crash-landed in Australia in the 1960s and contains organic compounds never identified on Earth, as well as “pre-solar grains” formed before our own sun, and to date, the oldest material discovered on Earth.

Williamduawl

21 Jul 2025 - 08:52 pm

The Goodsons didn’t start out intending to build a home. The couple scoured the southern Maine housing market for nearly two years, striking out time after time.
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“We put in offers on probably half a dozen houses well over asking and were perpetually beat out by people who were paying cash, coming up from Boston or New York,” Goodson said. “The housing stock was nonexistent, to say the least.”
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House-hunting in cities comes with the same problem. When Tim Buntel and Cynthia Graber started looking for homes in Somerville, Massachusetts, they kept finding condos listed for far more than they were worth.

“They were often very expensive, and they were flips,” Graber said. “Developers come in, they take old properties and do a lot of things that are pretty in their eyes. And it’s really crappy quality.”

Massachusetts is one of the costliest states in which to buy a house. The greater Boston market has remained stubbornly expensive, with low inventory clashing with high demand.

Graber and Buntel eventually found a property with an old cottage they considered renovating. But after several sky-high quotes from architects, they decided to demolish it and build a new home with Unity.
“It was more flexible for our (urban) setting,” Buntel said. “Bringing the panels in on a flat pack and assembling them here was just more feasible, given the constraints of the streets and the neighborhood.”

Unity Homes started with the intent to offer quality, sustainable homes at a lower price point than the bigger custom homes built by its parent company, Bensonwood. The final price can range widely depending on how big the customer wants to go, or whether it comes with features like a porch or a garage – anywhere from $300,000 for its smallest home up to $900,000 or just over $1 million for its biggest builds. BrightBuilt’s houses range from $275,000 to over $2 million, Meyer said.

Bobbycah

21 Jul 2025 - 08:06 pm

The wellness industry, depending on how its defined, is worth anything from many billions to trillions of dollars — $5.6 trillion, according to a recent report from industry group The Global Wellness Institute.
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And it’s been decades in the making. Its modern incarnation goes back to the late 1950s, said Stephanie Alice Baker, who researches health and wellness cultures at City University in the UK. American doctor Halbert L. Dunn started to popularize the idea that health was more than simply the absence of disease; instead “peak wellness” meant also finding purpose and meaning.
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The movement gained traction around the 1970s, then with the internet, came the entrepreneurs and influencers. Wellness has now come to mean almost anything, said Baker, but at its core it revolves around ideas of individualism, self-enlightenment and distrust of institutions — a near-perfect breeding ground for conspiracy theories to flourish.
“I don’t think the culture understood how dangerous the rhetoric in wellness spaces was until the pandemic,” said Derek Beres, co-host of the podcast Conspirituality, which explores the collision between wellness and conspiracy theories. One researcher, Marc-Andre Argentino, coined the term “pastel QAnon,” to describe the soft, pleasing aesthetic used by some influencers to spread their conspiratorial worldview.

This conspiracy thinking “usually bubbles up during times of cultural confusion or tragedy,” Beres told CNN. Covid-19 provided one of these inflection points, climate change is now providing another.

Influencers crave relevance, said Callum Hood, head of research at the Center for Countering Digital Hate, and “climate change is a big relevant issue that’s in the news all the time.”

It is a short ideological leap from vaccine conspiracies to climate conspiracies, Hood told CNN: If the establishment is wrong about health, the thinking goes, then they’re also lying to you about climate change.

Misinformation expert Tim Caulfield, a professor of health law and policy at the University of Alberta, said many wellness influencers are now expected to present a basket of beliefs that the community wants to hear. “Being anti-climate change becomes part of being on that team” and a way to “turbocharge your audience,” he added.

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